MIRT is not the hardest project in our portfolio. But it is quite remarkable in terms of — working process: at some point we, as its developers, removed the industrial designers away from the project and completely switched to the construction of the development under the technical and aesthetic requirements of the client. This usually happens when only the customer’s technical department is responsible for the implementation for the project. In a situation where all the decisions are made only by technical specialists, the aesthetic aspect of the project pales into insignificance.
This is what happened with this particular case — the manufacturability was of top priority, and ideas about the appearance of the product has not been implemented at all. As a designer, I would finish this project differently. But, as a project manager, I understand that the aesthetics wasn’t that important for the customer compared to other properties of the new product. And it is quite logical — the customer is facing more complex and extensive task than we as a designers do — they have to make a product that would solve the problems of their buyers. The customers studied their market, and if in their opinion, the aesthetic aspect will not help sales, we have to set our internal goals accordingly. After all, we live in the real world, where we need to sacrifice something from time to time.
Now the project is in the stage of production of the prototype, we are looking forward to the results.
We sincerely thank the Lotes company for the project, I am sure that thanks to you, we have learned to understand and hear our customers better. We will be very glad to continue cooperation with you!